4 Emerging Trends in E-Commerce

The remarkable growth and expansion of e-commerce are expected to retain its momentum in the future as well. The global e-commerce industry’s sales are expected to be around 4.3 trillion by the year 2021! Businesses worldwide are understanding that to grow and prosper, they need an online presence. The phenomenon and new market segment are expanding at a rapid pace due to lesser costs, increasing participation, and improvement in communication technologies worldwide. With rapid growth also comes inclusions, new features, additions, and changes. Below are 4 emerging developments, transitions, and trends associated with e-commerce.

Augmented and Virtual Reality

Seeing your product you want to purchase in your home is even better than seeing it in the shop. Augmented Reality and Virtual Reality help you know the exact fit the product will have when you purchase it and place it in your home interiors. Some online furniture businesses are now actually offering the Augmented Reality Apps that are true to the size and show how your home will look when a given furniture product is actually placed in it. While the lifestyle and furniture segment is making good use of augmented reality, there will be soon new ways that will enable the other businesses and industries to do the same as well.

 

Chatbots and Software Automation

While the “seller” side of e-commerce functions is heavily automated, the customer shopping experience will also be more convenient and time saving through the use of chatbots and through software automation. Millions of people are there interacting on Facebook, WhatsApp, and other social media apps and use them extensively for seeking information related to products/services or for shopping. Chatbots can take client orders from many different web points, can forecast the client's wishes, and also provide them a simple, time-saving, intuitive, and friendly shopping experience. Forward-thinking companies, including Dominos, are extensively using the new technologies now, for getting close to their customers.

Voice Search

40% of all web visitors are already using voice search for searching for their favorite products and services. Google Assistant has been here for quite some time, and Google Home, as well as Amazon Echo, is making it easier and simpler for the customers to shop online. Voice keywords will be soon more critical than the content or text keywords, and in the coming years, this will be the mainstay for e-commerce shopping. Voice search is also quite crucial towards local shopping, and hence all businesses need to update their local listings on Google frequently.

Mobile Optimization

Mobile shopping is much more preferred by the customers today as they are the devices that are handy and convenient and are always switched on. One-tap payment further eases online shopping. Estimates reveal that 70% of all the E-Commerce sales would be coming from mobile devices by the end of 2018. Businesses and E-commerce websites would be giving more prominence to mobile optimization in the future.

The growth of any business can be attributed to the ease of shopping, reliability, security genuineness, personalization, and customer friendliness, among other factors. E-Commerce offers worldwide customers all of this and much more. We would see many new advances in this booming sector, which would be a profitable comma and convenient for all concerned parties.